I don’t subscribe to the notion of people knowing what they like. Okay, breathing, that’s right up there with likes, but people as consumers don’t initially tend to know what they like. There’s an introduction and we roll with it. Or don’t. A lot of people certainly do not like change; in fact, many people are scared of change. Take the iPad as an example of people knowing what they like — the tablet market had huge profitability last year, not just on sales of iPads, but on the tablet format ( bigger than an iPhone, but smaller than a MacBook ) and profits will be high again this year on these products. Did people know they would like the iPad? Did people know they could afford an iPad? How about having an iPad and now needing to afford an iPad2? Here’s what people should know — corporations do like profit. Once the iPad was popular, how many other corporations started offering tablets? How about specialty tablets — possibly just for reading such as Amazon’s Kindle or Barnes and Noble’s Nook — any profit in those?
What do you like? I didn’t know I would like Specialty Coffee. I’m a people. I didn’t know what I liked until I was exposed to something I might like.
I didn’t get it; it got me.
People often do not know what they will like.